Our exciting new campaign will run from September 2022 through to January 2023 as we celebrate six bakers who share their beloved family baking stories and the Mason Cash products they use to make them. With fabulous content and an easy-to-follow story, consumers will resonate with the campaign that will drive them to participating retail stores, turning stock into profit.
Introducing the bakers behind the bowl.
We aim to engage consumers with the Mason Cash brand through emotive and nostalgic narratives. With all eyes on the Mason Cash Mixing Bowl, we're running a sustained campaign to put the brand right in the center of the home. With the help of social media, women’s magazines, collaborations with key influencers, and amazing partner brands, a wide range of consumers will see our products in their media feeds for many months. Be part of our journey and reap the rewards.
Stock up on all the tool behind our bakers
Focusing on real-life bakers, we will show our audience how Mason Cash is central to the home as we introduce a new baker and their story each month. Through each of their baking stories, we are able to educate the end consumer on the use of each Mason Cash product. Stock up on our key ranges to boost your sales just in time for baking season.
Retail POS and printed recipe guides are available for in store promotion.
Recipe Guide & Dispenser
6505.048 & 6505.032
A5 Strut Cards
Innovative Kitchen
6505.049
Original Cane Mixing Bowl
6505.050
In The Forest
6505.051
Reach consumers online with a variety of Digital Support
Contact your Area Sales Manager or email trade@rayware.co.uk for more information.
